“Niche down or you’re doomed” is such a 2016 mentality🤷🏻‍♀️ The lack of polishing -that platforms like TikTok allow for- have given us the opportunity to truly capitalize on character, values, belief systems & background. As long as you have direction and have clarity on what you like talking about and what you don’t, you are able to grow organically as a creator because it all comes down to DELIVERY & EXECUTION. I call this “the invisible thread” — once you create enough content you’ll start noticing a pattern between themes which will then help you find your audience - and let it find you too😉 no need to go small yet.