ICNCLST/ is proud to present @futuralaboratories collaborative Studio Buds with @beatsbydre . Elevated by the pioneering artist’s signature 'atom' motif, these true wireless, noise-canceling earbuds align form and function for a full sensory immersion into the world of FUTURA. In phase one of this project, ICNCLST/ facilitated the powerful product collaboration between Beats and FL. In the project’s second phase, ICNCLST/ both concepted and produced the video later used by Beats by Dre in brand communications — to both tease and launch the collaboration.