Welcome to Matter’s 2026 Planning kick off, where we discuss some of the core insights we shared with clients this year and what is coming next. To work with us for your 2026 planning season, contact: [email protected] 🔎The sports-sponsorship market is expected to grow from $63.1 billion in 2021 to $109.1 billion by 2030 as a host of new sponsors – PwC 🔎Sky Sports will broadcast a record minimum of 215 Premier League matches a season from 2025/26 after finalising a new four-year agreement for TV rights – Sky Sports 🔎Drive to Survive season 7 reached 10.4 million viewers – Netflix