When the owner of this New York loft called on @gachotstudios , an #AD100 design firm, the original idea was to give the space a surface-level refresh. As talks progressed, the client, who works in the fashion industry, decided to go deeper with the renovation to make the home truly feel like his own. Step inside this chic Soho loft that's understated yet daring at our bio link. Photo for @ad_magazine by @nicole_franzen ; design by @gachotstudios ; words by @jxie03