During Pride Month you may have seen companies changing their logos or even releasing pride related products. Have you ever questioned why companies do this? While support for the LGBTQIA+ community is extremely important, let's not fall into the trap of performative activism and rainbow capitalism. Have you had any experiences with performative activism in Hong Kong before? What do you think you can do to create a bigger space for the LGBTQIA+ community? Let's talk! 📝 Content by Mimi (@neoh.michelle ) 🎨 Graphic design by Inez (@inez.wong) #HKUSTRainbowBird #HKUST #LGBTQIA #HongKongLGBT #HKLGBT #LGBTHK #Pride #PrideMonth #PerformativeActivism #ReformativeActivism #RainbowCapitalism