📣 This year, we’ve reaally felt the pressure to do a Black Friday Sale as it’s been a challenging few months/year. HOWEVER, the last 2 years we have not participated and we've decided that this year will be no different, here’s why...⁠ ⁠ 1. When we have done a sale in the past, it was extremely stressful for my team the following week and has a big knock-on effect on us right through Dec. ⁠ ⁠ 2. BF heavily encourages people to buy stuff they don’t really want, creating unnecessary waste.⁠ ⁠ 3. Misleading offers are extremely common, with big retailers often inflating their prices in the lead-up to the weekend. Which? did a study that found 98% of prices they tracked were cheaper or the same price at other times in the year.⁠ ⁠ 4. Some companies have even been reported to manufacture low quality items specifically to sell over Black Friday so they can still maintain large margins. (CNN & Forbes)⁠ ⁠ 5. Our costs this year have increased A LOT, and although we have raised some of our prices a little, they’ve not gone up proportionally. We are taking the hit because we know you are feeling the pinch too. This means we cannot afford to offer too many discounts right now.⁠ ⁠ 6. We offer discounts at quieter times of the year so those who can’t normally afford our pieces still have an opportunity to buy.⁠ ⁠ ⁠ ⚡️ What we will be doing instead... ⚡️⁠ ⁠ ALTERNATIVE BLACK FRIDAY:⁠ From Fri 25 to Mon 28, we will be donating ⭐️10%⭐️ of our net sales to 2 charities: @fareshareuk and @mermaidsgender. So if you do decide to buy from us, a portion of the sale will go to a good cause.⁠ ⁠ We are also launching a special ltd edition collection on Thu 24th. These party pieces will keep you feeling festive, year after year.⁠ ⁠ If you do decide to shop the sales this weekend then please consider your purchase and ⚡️SHOP SMALL⚡️ wherever you can.⁠ ⁠ I'd love to hear your thoughts below - how do you feel about Black Friday sales? ⁠🌝⁠ ⁠ 〰️⁠ ⁠ No shade to the small businesses who are offering discounts - its a tough time rn and there is a huge pressure to compete with everyone - it's the large corps that really cause any harm.⁠