You know Squigs, you love Squigs, but what *is* Squigs exactly? 🤔 Squigs was a nickname our founder @nikitacharuza and her sister used to call each other when they were growing up. When dreaming up 💭 a brand that focused on community and happiness through beauty, inspiration struck Nikita after a call with her sister. 💞 #fyp #hairtok #skincare