Welcome to Matter’s 2026 Planning kick off, where we discuss some of the core insights we shared with clients this year and what is coming next. To work with us for your 2026 planning season, contact: [email protected] 🔎As the most populous country in the GCC, the Kingdom of Saudi Arabia’s (KSA) population is expected to keep expanding, topping 40 million by 2030 - Euromonitor. 🔎Unlike many European counterparts, where only 30–35% of the population are under 30, 60% of Saudis, nearly 20 million people, fall into this age group. - Reuters 🔎The GCC fashion and luxury market is forecast to grow 25% in 6 years. - World Luxury Chamber of Commerce 🔎Ecommerce penetration in Saudi Arabia’s Fashion and Luxury sector stands at 13%. That is significantly lower than international benchmarks: 39% in the UK, 32% in the US, and 29% in China. - Euromonitor 🔎35 out of the 50 largest luxury brands introduced Ramadan collections, including Prada, Louis Vuitton, Dior, and Gucci. But there is clear opportunity to do more. - Vogue Business 🔎73% of luxury consumers believe brands should reflect the society they live in, however, less than 15% of local luxury customers feel represented in current advertising. - WARC