I’m so grateful that I get to work on @soilassociationbeauty annual campaign #OrganicBeautyAndWellbeingWeek for @marieclaireuk 🌿 I’m constantly educating myself about sustainability - and the more I learn, the more I see the urgency and the link between organic certification and the crucial protection of nature. 🌿 In this film I speak to 5 sustainability experts and founders of Soil Association COSMOS certified organic beauty and wellbeing brands @nealsyardremedies @therapihoneyskincare @true_skincare @tropicskincare @greenscentsuk about their vital work to protect biodiversity, champion new sciences and combat greenwashing. 🌿 Most of us are more aware now than before the pandemic that human activity threatens the climate and then the degradation of our environment threatens humans in return. 🌿 The term ‘organic’ can no longer be a trendy buzzword - it’s a necessity if we want to avoid environmental catastrophe. 🌿 The beauty and wellbeing industry is not sustainable generally, but it can be and I do believe - based on these certified brands - that it can even have a positive impact on our ecosystem - but there is so much work to be done in the industry as a whole. 🌱 Link in bio to the full article and film. #liseoflife #naturehastheanswers #organicbeauty #organicskincare #OBWW22 #lookforthelogo #soilassociationbeauty ⁠Huge thanks to EIC @andreacanwrite and the brilliant team: VIDEO DIRECTOR: @aaronelviskyle_director VIDEO EDITOR: @cinematiccollective DIRECTOR AND WRITER: @lisaoxenham⁠ PRODUCER: @grace.warn DIRECTOR OF PHOTOGRAPHY: @l.a_white