@lukehhayman and team have developed the brand identity for #Skiff, a workspace for communication and collaboration that provides total privacy through end-to-end encryption utilizing the decentralization of Web3 technologies. Users own their data and stay in control of their files with encrypted expiring links and password protection. The brand identity for Skiff highlights its innovative approach to privacy and creative collaboration. The name is a creative spelling of SCIF (for “sensitive compartmented information facility”), but Skiff did not want its branding to be too overbearing or militaristic (think images of locks and shields). Rather, the brand strategy focuses on presenting the platform as optimistic, intuitive and freeing for users, while knowing everything is private and decentralized. The visual identity needed to be contemporary and relevant to the primary audience—early adopters who are knowledgeable about privacy and blockchain—while avoiding the cliches of sci-fi tech and hallucinogenic color palettes. To communicate trust, the icon, colors and typography reference the sleek, timeless look of modernist design. The Skiff symbol itself refers to privacy control by revealing and hiding its surfaces as it rotates. The logo is wrapped in a pattern of lines that evoke information, and the circular revolution suggests ever-vigilant security, as well as creative renewal. The theme is reinforced through the secondary visual assets, which bring objects in and out of focus, again hiding and revealing. Check out the full case study at the link in our bio! Project team: @lukehhayman @jiggyjord @inerd89 @shigetoakiyama @benlawdesign @avelise #brandidentity #identitydesign #branding #logo #Skiff @kometa.xyz @grillitype