In selected @etonshirts stores, you can now borrow up to two pieces free of charge. All you have to do is share the moment you experienced in your piece online tagging @etonshirts and also using #MomentsDefineYou. You can also share by email. Of course, I stopped by on Madison Avenue in New York to experience this free of charge rental concept myself. There were such great options to choose from. I made a decision on my pieces and all I had to do was put down a deposit that will be refunded upon return. Styling, @igeeokafor. Photographed by, @arnaudmontagard.