Matter in London: Yesterday, Matter presented at Snap’s Crafted for Luxury Event on the Redefinition of Social Strategies. Thank you @geoffreyperez, @snapchat, for asking us to be a part of such a great group of executives, creators and professionals. With the cost of living crisis keeping many more people at-home and on screens, while dopamine addictions are rife in algorithmic SFV platforms’ communities, the luxury industry should step back and ask: who is engaging with it on open-social? The commercial take away is this. Disengagement from open social media platforms does not fall evenly. Dopamine fasts are more likely to be adopted by individuals that are typically more profitable to luxury brands. Wealthy, educated and employed.