Replying to @Micha Sofia Richie’s function as a public figure is to be the marketing extension of fast retailing brands. The aesthetics of the ‘luxury lifestyle’ is often used to underpin the manufacturing of discontent that is integral to the fast retailing business model. Her rise was not due to organic popularity, it was due to a carefully planned, extremely costly PR campaign. I talk about the impacts of purchasing popularity in depth in my newsletter if you’re curious to learn more. ♥️ #deinfluenced #sofiarichiestyle #slowfashiontiktok