#BlackFashionPioneer #OlivierRousteing Born and raised in Bordeaux, France, Olivier Rousteing @olivier_rousteing moved to Paris to attend Ecole Supérieure des Arts et Techniques de la Mode. Rousteing began his career designing at Roberto Cavalli, eventually becoming Creative Director of the womenswear division. After five years at Cavalli, Rousteing moved on to work as a women's ready-to-wear designer for Balmain. He worked closely with Christophe Decarnin, the brand's creative director, and replaced him in 2011. Having grown up in the age of Instagram, Rousteing proved that his youth was his best asset by catering to the digital generation with his social media engagement. Rousteing was one of the pioneers of Instagram marketing with his “Balmain Army” of influencers dressed in the brand’s signature military style. Balmain has had themed Snapchat filters, a personalized app, and a digital flagship store. Rousteing continues to be at the forefront of the digital age as one of the first brands to sign onto Instagram's shopping feature in 2019. #BlackFashionMovement #TheBlackFashionMovement #EmergeInColor #BlackOwnedBrand #LuxuryBrand #BlackDesigner #wooddesigns #luxurydesigns 🖤 #ShopBlack Today and Everyday! Learn more about the Black Fashion Movement at www.theblackfashionmovement.com