The UK’s next competitor within the streetwear scene... 🛹 @alwaysdowhatyoushoulddo is not only a clothing brand but a project which promotes positivity to their audience. Created by Nick Mason in his shared bedroom, the brand started to pick up pace quickly after he moved to the UK. Because of this, the label is quickly becoming one of Gen Z's favourites - promoting a sustainable perspective on streetwear, something hard to come by these days. Pulling inspiration from Nick’s upbringing with skating, surfing and simply, positivity, he has brought a breath of fresh air to the UK street/skate scene which hasn’t quite been featured since Stussy in the ‘90s. 🏄‍♂️ Collaborating with the likes of Carhartt WIP, Converse, and being highlighted as a constant presence on TikTok, it’s clear ADWYSD is far from leaving the scene anytime soon. #alwaysdowhatyoushoulddo #ukstreetwear #streetwearuk