Octoberfest in the Village with Sam Adams is back on Saturday October 4th! 🍻 #SamAdamsPartner At this free event with @samueladamsbeer, join the largest Stein Hoist competition in New York City at 20+ participating bars with merch, giveaways, Samuel Adams Octoberfest beer, and more! Your cousin from Boston will be at select spots, and the winner at each location will participate in the finals on October 18 at One World Trade Observatory for a grand prize. This is such a fun Octoberfest event in New York City. Check out @samueladamsnewyork on IG for the full schedule and see you there! #nycforfree #samadams #octoberfest