Intelligence shared fast enough to aid the Matter community’s strategic planning. An estimated 90% of Gen Z are using tools like ChatGPT weekly, and Open AI’s recent rollout of shopping recommendations will only tighten young consumers’ embrace of AI for product discovery. AI assistants answer shopping queries using a mix of pre-trained knowledge and real-time data from sources like retailer APIs, web searches, or scraped content where permitted. Results are ranked based on relevance, availability, reviews, and sometimes commercial partnerships. In a ‘Zero Click’ Era, where AI summaries prevent the need for customers to click on search query links, consumers will not find your brand in the channels they are using, unless specific data strategies are implemented to support Agentic-search. GEO (generative engine optimisation) strategies are the new SEO. Subscribe to our Substack for Matter’s weekly intelligence updates. Link in bio.