Only 12 days left to shop our going out of business sale. Now up to 50% off our sustainable sunglasses, blue light glasses, and readers. 🕶👓 Our first campaign images ended up in New York Times & Vogue in 2018 - the secret is we did it on less than $1,000 budget. My roommate Rebecca Alaniz shot the photos on film and we had friends model (our then) prototypes before we even launched our Kickstarter campaign. #genusee #startuptips #launchingabusiness #creativedirectorlife #filmphotoshoot #campaignshoot #brandingonabudget