#brutalist #MindGames is an elegant set of 10 artisanal fragrances that are inspired by the art of chess, of connections between people, and self-discovery. It is an ambitious project for us to come up with an overall branding for the 10 fragrances while also capturing the unique character of each fragrance! When Alex and Mariana, the creators of Mind Games Fragrances, showed us their concept, we knew we wanted to do something different and tried to stay away from the typical visuals for fragrance commercials. We wanted to create a distinctive brand image that grounded in art and design with a strong sense of architectural elements. Concept, CGI & music by @nowopentv #mindgamesfragrance #cgi #vfx #3d