@hypebeast by @ericbrain_ ❤️ In celebration of MACHINE-A’s Shanghai Flagship opening, we are thrilled to present a special creative film project “THE A” shot across London and Shanghai, in collaboration with creative forces from East to West. The #machinea film project is an epitome of the store’s continuous support for designers and creatives across the globe. The project connects designers @rafsimons @matthewmwilliams @martine_rose @coperni @ottolinger1000 @_yueqiqi @windowsen , each sharing an interpretation of the letter “A” or a story of their career beginnings. The designers’ voices clash in multitude with the next generation of a global creative class. The symbolism of their beginnings inspires the film to explore the “next” in fashion and culture, bringing together talents from China and the U.K to share their visions. @tomorrowcrew Watch the full film at @hypebeast. Director: AJ Duan @aj_duan Creative Direction & Casting: BOH PROJECT @boh.project London Film & Photography Olive Gilson @Olivegilson Production: MÖBIUS HUB @mobiushub DOP: GOOPI @tailin_liu 1st AD: Ran @drizzlinnnnng 2nd AD: Yidi Mao @mandy.vaa Trinity: Dakun Fu 1st AC: Jiayou Ren 2nd AC: Rui Huo, Renze Wu Make up Artist: Freya Ni @ freyaisasheep.mua Hair Stylist: Liu Hui @jianhui916 Editor + Sound Mix: teng @ttengjj_ Music + Sound Design: Thomas Lamb @thomaswlamb Colorist: Matthew @fmlik_ Photographer: Sophia Li @sophialmy Special thanks: Xiaoyang jin @xiaoyangjin London Crew Videographer/Photogrpaher: Assistant: Olaf Lawrence @olaf.Lawrence Tamaris Ellins @o0princess Assistant Stylist Art O’Neill @artoneill 3D artist @neo.cene Talents: Yihao - @2000yihao Kuku - @ku_blahblahblah David Yang - @d.avidyang Lee Rui Yang - @leeyung____ Amber Akilla - @amberakilla Liam - @lllliamlam Yugege Jin - @yugegejin Ma Ming - @ohyeahmm_ Yoko Lee - @__aoyang Youpo Jiang - @youpojiang London: Youth - @youth_i.d Peggy - @You_found_peggy Sage - @sagekalifa Hezron - @hezron.ste1994 Ali - @alistair_jm Ella - @_ellanxble_ Jessie - @velvetasian Nayah - @nayahlone Luke - @muzzzz27 Duppie - @duppiebuster