Logotype created for Nike Underwear. Inspiration stemmed from ink bleed print techniques and its uncanny ability to blend the digital with the physical. Paired with Nike’s previous Move to Zero 8-Bit Swoosh, this mark manages to merge the analog and digital. A very beautiful, collaborative effort ensued for this campaign. Modified Tiny by @velvetyne_type_foundry in use. @only__another was tasked to reimagine the visual narrative and direction for Nike Underwear. We centered in on celebrating the joy of being unguarded, creating a visual playground — bringing the outside in. A big thank you to our fantastic partners at @nike, Cliff and Gerry. Another Team: Senior Art Director: @stevy_wang Executive Producer: @jgodinho Creative Producer: @senor_jeff Design Director: @_melinasweet Designer: @ivnalvarado Photographer / Director: @samcannon Production Company: @alanacompany DOP: @luis.guija Production Design: @cristinaramosatelier Stylist: @jonmorales___ CGI: https: @emilyjanedavis + JP Rooney VFX: @samcannon Full credits and case study found on our website.