Building a business is more than just making money If you’re ONLY in this for the money... just get out now. Because when shit hits the fan, and that money isn’t coming in the way you would like or need it to, you’re going to need a bigger picture you’re striving for. And once you figure out that bigger picture, you’ll want to build the foundation of the business. Once you understand business, you’ll be able to be more creative as well as profitable.