Serena Morris has one of the sauciest curatorial eyes in the industry. The Los Angeles-based consultant first launched @shes__underrated, a celebration of unsung Black and women-of-color heroines in fashion. Most recently, she launched a personal-shopping arm of the popular account, offering up her discerning sense of style to clients searching for frisky vintage pieces. Morris never set out to be a personal shopper. Instead, clients came to her. After receiving DMs on and off from followers asking for shopping advice, she blatantly asked followers on Instagram what their burning questions were. From there, she realized she could turn this into a business. “Shopping vintage is intimidating,” she told Vogue’s @liana_ava. “When I put it out there that I’m down to help people, give tips and tricks, it became a thing and people started to ask me to help them shop.” Tap the link in bio to read more about how Morris is helping shoppers find the sauciest vintage pieces.