As Skepta puts it, “Cheers to creative control🥂” But what exactly does this mean? With collaborations being such a huge part of the fashion industry, nowadays brands are constantly looking for influential figures to partner up with. But with the recent news from Kanye about Adidas and now Skepta with Nike, we’re certain that these ‘collaborations’ aren’t allowing enough freedom as to what was agreed. Leaving broken promises and products getting released which may not have been approved, it’s no surprise that figures like Ye and Skepta have decided to go for smaller companies. Releasing six pairs of trainers and a whole heap of apparel, Skepta’s journey with Nike is most likely over. It’s a sad end for the long-run collab between the two, although, we’re certain that Skepta’s more positive relationship with Puma is undoubtedly going to break a lot of records. Are you looking forward to see what Skepta's @bigsmokecorp does with Puma? We certainly are! 🤝 #skepta #puma #skair #skeptagram #bigsmokecorp