💫Curl Wow has arrived!! 💫Another breakthrough!🔊With our completely new Naked Technology-Profaxil 18 Complex- you can finally say goodbye to weighed down, crunchy curls and coils! Until Curl Wow, rich oils and other ingredients found in curl products were unable to penetrate the strand due to the size of the particle. This resulted in the crunchiness and greasiness that so many of curly/coily haired friends struggle with. 😏 After 3 years of work, our in house team, lead by award winning chemist @dr_joe_color_wow found the solution! Profaxil 18 Complex breaks down the particle size of each ingredient so that it no longer just sits on top of the strand, it can penetrate to the core! Bye bye weighed down, sticky, stiff curls and coils! Helloooo to your bundled, hydrated, natural beauty! 🥳😍 Drop your questions below!