Picture this: you pick up your phone, glance down at the screen, open up a document and the text automatically adjusts to suit your eyesight. You’re short sighted so you need the font a bit bigger, the colour palette a little muted and the characters more spaced out. But there’s no need to grab your glasses from the bedside table, because the phone has already adapted to your situation and needs. This is the destination that @GoogleDesign’s teams want to get to: a place where technology can cater to all of your specific requirements without any cumbersome faffing about in your phone’s settings. And they’re making rapid progress in this direction by rethinking what it means for a user experience to be truly personal. From accessibility to font choice, each of these considerations from Google’s design team look set to redefine users’ relationship with technology. We’ve dived into these exciting explorations in full on the site, the full feature is worth a read, so go check out that link in our bio. Forward Thinking is supported by @GoogleDesign #MaterialDesign. Head to the link in bio to read more about the series. Identity coded by @yannickgregoire Generative type made with Phase by @elias_hanzer #creativeindustry #futureofdesign #innovationdesign #innovationtech #techdesign #technologydesign #experiencedesign