Many people have seen the benefits of abstaining during Dry January, taking breaks from alcohol throughout the year, or giving up alcohol altogether. However, consumers who opt for no-alcohol or low-alcohol drinks often don’t want to sacrifice the fun of socializing or sophisticated food and drink pairings these days. That's where the term "sober curious" 🤔 comes into play. ⁠ ⁠ We’ve gathered some of the latest industry research and data from brands and retailers on Faire to give you a bigger picture of the growing sober curious trend, and how you can meet the growing consumer demand for non-alcoholic beverages in 2023. ⁠ ⁠ ➡️ Swipe or tap the link in our bio to learn more!⁠ ⁠ For retailers who have already hopped on the sober curious trend, comment and tag your favorite no- or low-alcohol brands below. 👇