Companies don’t become B Corps without full transparency, high performance, and adherence to rigorous standards — it’s much more than just a label. So many businesses say they’re better for the planet. But the rigorous certification process means that B Corps need to actually provide evidence. To earn their score, companies must fully document what they do to manage their impact and consider all stakeholders in their operations. They’re also required to share how they’re performing on the public B Corp directory. #BehindTheB