Ease of use has always been top of mind for us — creating products that have traditionally felt intimidating and making them approachable. In the past, bronzers always felt like a bit of a miss — they were always too warm (and contour sticks too gray) and difficult to apply. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Bronze Balm is neither of those — its sheer, buildable formula melts into skin, giving you a wash of natural warmth and depth that’s impossible to mess up. It’s also designed with an oval-shaped bullet, so it’s easy to apply in precise strokes, while the neutral undertones ensure there’s never any orangeness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a bronzer that’s inspired by makeup artists but made for those of us who aren’t. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Available now at meritbeauty.com, @sephora, and @sephoracanada.