We knew this lot were special... This book will be the first authoritative portrait of the generation emerging into adulthood right now. Understanding and cherishing Gen Z, emulating its distinctive energy and invention, is all of our best guess for overcoming our challenges going forward. GEN Z, EXPLAINED was born when four brilliant female academics from Stanford, Oxford, and Lancaster University, spanning law, anthropology, religion, and linguistics, came together, bound by a mutual conviction that there was something new and unique about the nature of the 18-25 year old students at their respective institutions. Pooling their expertise and resources, they determined to establish the facts. GEN Z draws on wide and lively interviews, surveys, and astonishingly comprehensive linguistic analysis (deploying the authors’ proprietary iGen Corpus, a 70-million word collection of age-specific English language in the form of text, image, and video scraped from social media, time-aligned video transcriptions, and memes) to build a comprehensive portrait of a generation. You’ll be riveted by Z’S inventive lexicon; haunted by their candor and insights, and, ultimately, encouraged by the optimism on offer. While we are all familiar with the thinking around digital natives and online tribes and with the self-reliance Millennials have adopted by necessity, this is the first book to move the generational conversation forward to focus on Gen Z. It paints a portrait of an extraordinarily challenged, thoughtful, and promising generation―while sounding a warning to their elders of a complexity and depth the “OK, Boomer” phenomenon could only suggest. #genzexplained #robertakatz #sarahogilvie #janeshaw #lindawoodhead #genz #generationz #okboomer #digitalage #nonfiction #igreads #bookstagram #bookworm #book #books