When we asked @aurorajames, founder of the @15percentpledge, what #LifeOnPurpose meant to her, she told us what guided her and how that influences her life and work. ​⁠ ⁠ “I am guided by the vision of what I want the world to be. What I would want my daughter to experience as she grows up. I design products I truly love and wear, and I advocate for issues dear to my heart that I feel are vital to our existence.”​⁠ ⁠ How do you live life, on purpose? ​⁠ ⁠ ​⁠ #IndigoIcons #Indigo25 #AuroraJames #15percentPledge #25thAnniversary #CultureMakers ​⁠ ​⁠ [ID: Photo of Aurora James with the words designer, changemaker, world traveller, and​ life, on purpose overlayed on it.]