These 7️⃣ new #cremepermanente shades are coming in HOT. 😍 With the same SOY4PLEX formula you know and love, now available in new shades across the ash, warm brown, intense red, and violet families, achieving your client’s #HairGoals just got easier. 😉 Shop all 3️⃣4️⃣ luminous, intermixable shades at @sallybeauty at the link🔗 in our bio. 🛍 #ClairolProfessional #IndependentStylist