NEW! Discover a captivating portrait of model Rico Sanches as he grapples with an electric youth, tragedy from police violence, and a burgeoning fashion career 🌐⁠ ⁠ A rich, visually complex, and deeply rewarding film, “Rare: The Boy Who Cried Swag” takes Sanches’ dreams of greatness in fashion as a jumping-off point to explore issues of race, police brutality, trauma and self-healing in modern America⁠ ⁠ Indian & Polish duo King She, who began their creative relationship working on experiential films for Kanye West & Jay Z’s Watch The Throne tour, were attracted to Rico's persona and unique sense of style⁠ ⁠ Directors⁠ @kingshe.co⁠ Starring @rarefabrics⁠ ⁠ Tap the link in bio to watch the full film on NOWNESS👀