Jacqueline Brandford Ayer’s ready-to-wear cotton dresses were an immediate hit when released and changed the fashion industry in Thailand. Ayer moved to Thailand from America in the 1950s. There, she established Design Thai with the encouragement of American entrepreneur Jim Thompson, who helped rejuvenate the Thai silk industry. Ayer translated traditional patterns into modern creations. ‘The Design Thai dress was exquisite, but it was also well-tailored, as the local tailoring business was big in Thailand then,’ says M+ curator Ikko Yokoyama. ‘It’s interesting, the beautiful details: they wadded the belt and the neckline in the same fabric. As a result, the garment was exported internationally and gained popularity at the American high-end department stores.’ 🔗 Take a full tour of ‘Things, Spaces, Interactions’ at M+ with curators Ikko Yokoyama and Shirley Surya. The link is in our bio! Jacqueline Brandford Ayer, Design Thai, ‘Dress’, circa 1965. M+, Hong Kong. Gift of The Thai Silk Co., Ltd., 2019. © Jacqueline Brandford Ayer Estate 杰奎琳‧布蘭德福德‧艾爾的棉質裙子在泰國一推出就大受歡迎,並改變了泰國的時裝業。 艾爾在1950年代從美國搬到曼谷。那時美國企業家吉姆‧湯普森正協助復興日漸式微的泰國絲綢產業,艾爾在他的鼓勵下,就成立了「Design Thai」這個成衣品牌。 艾爾在其現代設計中融入了傳統圖案。 「『Design Thai』的裙子予人非常優雅的感覺,剪裁亦十分講究,皆因當時泰國的裁縫業十分蓬勃。」M+策展人Ikko Yokoyama說道。「特別的是裙子有很漂亮的細節:腰帶和領口都採用相同布料填充而成。這些服裝出口到世界各地,在美國的高級百貨公司亦深受顧客歡迎。」 🔗 觀看由M+策展人Ikko Yokoyama和王蕾帶領的「物件 · 空間 · 互動」導賞影片。連結於帳號簡介! 杰奎琳‧布蘭德福德‧艾爾、Design Thai,《裙子》,約1965年,M+,香港,The Thai Silk Co., Ltd.捐贈,2019年,© Jacqueline Brandford Ayer Estate #MPlusMuseum #MPlus博物館 #MPlus #JacquelineBrandfordAyer #杰奎琳布蘭德福德艾爾 #DesignThai #FashionDesign #時裝設計 #Textiles #紡織