Let me re-introduce you to @Matrix #SoColorCult! 🌈 Carefully curated with the colorist’s artistry in mind #SoColorCult has been condensed to a palette of 13 intermixable Semi-Permanent direct dye shades to provide: ⏲️ Customized longevity 🍋 Conditioning color with citric acid 🚿 Lasts up to 20 washes 🌿Vegan Formula 🚫 Ammonia Free Ask me how to get your hands on these #matrix shades today!