"After kick-starting "The Wave" in 2021 - a symbolic exercise in riding and rising above society's undertow - Nike and Patta have joined forces once again to present its latest expansion of the same theme with the Nike x Patta "The Next Wave" Air Max 1. The African proverb “Each One Teach One” and Patta’s unrelenting vision to create a connected, and prosperous Patta community around the world inspire “The Next Wave”. “The Next Wave” campaign has been distilled through the lens of US-based photographer Shaniqwa Jarvis who captured several creatives who have been empowered through generational exchanges of ideas, stories, and skills. They include New York-based grill maker, Eddie Plein and illustrator Aya Brown, South African DJ DBN Gogo, as well South African entrepreneur, Wireless G. “The Next Wave” finally hits the streets of Soweto, culminating with the second with sneaker drop this side of the equator with the famed Patta collective. Thesis Lifestyle, a member of the Patta global community has been tasked with this momentous occasion again. The Nike x Patta “The Next Wave” Air Max 1 will be available October 29th at Thesis Lifestyle, Soweto, Johannesburg, 10:00 (CAT). Live store raffle on Saturday 29 October in JHB. Armbands from 09:00, raffles start at 10:00. R3200. UK6 - UK12.