I had such a great time with @kellykovack and @davidpirrotta First, Kelly of @beautymatterofficial is such a thought leader in beauty and she is such a generous and genuine person that it is always a pleasure. I miss our gabfests whenever I was in the city. @davidpirrotta is a legend of course and I covet all of his brands. I mean imagine his bathroom! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of the questions asked was about brands pursuing an Amazon-first strategy and given that I am in the wholesale space, you may be surprised that I think an Amazon-frist or DTC-first can be a compelling choice. The immense number of brands has made it hard for brands to stand out, or survive, without an existing audience. That's why you see so many celebrity or influencer brands, because you need an audience to start. But building an audience on Amazon can also be a goof first step before venturing into retail. It can also give a brand the opportunity to make mistakes and hone their brand. It is better to make your mistakes online then it is to launch and fail at 1300 stores, which we have seen plenty of.