🔊You can grab Curl Wow at @sephora in stores and online today! Snag-Free Pre-Shampoo Detangler is the 1st step in our revolutionary 5 product curl line! Each product in the line contains our proprietary Profaxil 18 Complex which breaks down the particles in the rich, hydrating oils in our formulas order for them to (for the 1st time!! 🎉 ) penetrate the strand! This is a game changer (we know this term is used a lot, but it’s true! 😅). Before this innovation, the hydrating ingredients found in most curl products could NOT enter the strand. The particle was too big! This creates greasy, weighed down curls. 🤦🏼‍♀️ Profaxil 18 Complex is a “naked technology” that enhances your natural curls- defines and hydrates- for your juiciest, bounciest curls eva (if that’s the look you’re going for of course!). Snag-Free adds slip and lubricates curls before you shampoo for tangle-free washing and reduced breakage! 💜