Did you know that 2025 is the first year when seven generations will be traveling at the same time? From the matures, born before 1945, to Gen Beta, born this year, it presents advisors with challenges in how to best serve multigenerational travel groups. But it also presents a great opportunity to understand what makes these travelers tick. Retail editor Jamie Biesiada explores what advisors can learn about the generations — and how they book travel. Read the full story at the #linkinbio.