From 1945 to the present day. The @Rolex Datejust revolutionized wristwatch date display when it was launched, introducing a calendar that presented the date via a disc in a window at 3 o’clock. This would become the watchmaking standard. The Datejust has spanned eras, evolving technically while retaining the enduring aesthetic characteristics that make it so instantly recognizable. The evolution continues. #Rolex #Datejust #OfficialRolexRetailer