So long grays 👋. See ya, later 45-minute root touch-ups 👋. HELLO, NEW @Matrix #SoColor10min Pre-Bonded 🙌! Covering 100% of grays in just 🔟 minutes, meet your new favorite #graycoverage color. The pre-bonded formula protects the inner structure of those oh-so-fragile gray hairs without sacrificing coverage. PLUS, the color & cream developer packettes are BOTH included in a portable pouch and available in 10 neutral shades 💜. Ask me about this launch today! #Matrix #MatrixColor #TimeIsMoneyHoney