Introducing Born to Repair — our NEW clean and color safe collection designed to keep you coloring and styling without damage. 💚 ✨ Helps fight unto 1 YEAR of visible damage* ✨ Clean** & Color-Safe Formulas ✨ Consciously made haircare *v.s. damaged, untreated hair. When used with full system. **This means we choose to formulate without ingredients that many consumer are seeking to avoid: sulfates, parabens, artificial colors, and mineral oil.