A dream come true. Pop-up @theofficialselfridges in partnership with @thewoolmarkcompany. Inspired by ‘Ritual.’ AW22 film. The Installation highlights the AW22 collection and features 100% Merino Wool knitwear from @saul.nash winning International Woolmark Prize collection. @thewoolmarkcompany With a focus on minimising waste, and emphasising movement and performance, Saul Nash’s modern interpretation of Merino wool knitwear challenges preconceived ideas surrounding sportswear. The collection uses deadstock, recycled membranes and zero-waste technology to push the boundaries of sustainable design, with disposal considered at every stage. Wool compression layers are knitted with mermaids on the back from high-twist yarn, whilst garments with integrated mesh layers are knitted in 100% Merino wool. Natural, renewable, biodegradable and soft next-to-skin, Merino wool is the ultimate performance-meets-fashion fibre. Installation Design: @ylanlucas 💗 Assistants: @danfromset @karim_bessa16 @husbandjf2020 @james.roca.manning Photography: @genevievelutkin Special thanks to: @kallanhughes @ylanlucas @theofficialselfridges @thewoolmarkcompany @htown_agency @htwnldn @aj.dowey @may.haddon @karlaotto @knitwearlab @laurenmcglynny Swipe left to see more or even better, go and check it out in store! #Merino #selfridges #saulnash #internationalWoolmarkPrize