#stitch with @garyvee we LOVE spending small amounts of media $ upfront across various hyper local tactics for @Winetext and Wine Library — couple hundred dollars/day — only doubling down on clearest customer response drivers (for WineText we’ll track sign-ups, for Wine Lib ecomm sales and what we’re hearing in-store) — scaling from bottom up vs a top down fixed media plan approach 👍 #facebookads #advertisingtiktok #digitalmarketing #garyvee #growthmarketing