Are you ready for a transformative journey back to ageless body, bounce, shine, and manageable hair? Lock in strong, lustrous tresses with our NEW Joico YouthLock care collection! Prepare to experience the joi of reduced hair fall; while dry, brittle strands get a fresh, new start and healthy reboot. Here’s Why You’ll Love It... With #Joico’s YouthLock formulated with Collagen, hair gets a second chance to take the stage and shine! #youthlock ♡ Hair looks youthful with body and bounce ♡ Reduces hair fall* ♡ Boosts hair’s healthy shine ♡ Softens brittle hair and improves manageability ♡ Free of SLS/SLES sulfates** ♡ No parabens added ♡ Color-safe ✨Featuring✨ @omgartistry, Joico Brand Storyteller #JoicoPartner ♡ YOUTHLOCK Shampoo ♡ YOUTHLOCK Conditioner ♡ YOUTHLOCK Treatment Masque ♡ YOUTHLOCK Blowout Crème *Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate