The brand elements were inspired by the traditional Minwa style of drawing. Minwa is a Korean folk art produced mostly by unknown artists without formal training. It represents the cheerful and optimistic spirit of the Korean people– ideal for a product made for the everyday person. The tiger is considered to be the Republic of Korea’s guardian animal, and the flames echo tiger stripes as an allusion to Korean folklore. 🐯🔥 The dap is shown to depict friendship, camaraderie, and all of the things that embody Chingu Soju. 🤜🏻🤛🏼 Because we targeted a younger demo, the merch was inspired by both American and Korean streetwear brands. 👟🧢