Reignite life and celebrate colour. Deliver bold intensity to your lips with ROUGE PUR COUTURE THE BOLD. Have you picked your favourite shade yet? ROUGE PUR COUTURE THE BOLD in N° 1 ROUGE PUR COUTURE THE BOLD in N° 6 ROUGE PUR COUTURE THE BOLD in N°1971 #yslbeauty #enterthebold #rougepurcouture