"Not An Indifferent Fashion brand" @naifconnection is a centennial fashion brand with a big presence. I was summoned to design their first retail clothing store that opened in Palermo. I have dedicated a large part of my career to fashion, that's why I accepted this challenge with the condition of doing a 360 degrees approach on their brand and branding. The design proposal was based on a highly vibrant illumination, curated details, a joyful and colorful palette and curvy mirrors as protagonists. We are very happy with the results! #design #interiordesign #clothingbrand #branding #designer