People, spaces and objects I met during my productions, interviews and travels. Chez @superduperhats SS 2022 ADV campaign. Founded in 2011, SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. Within two years, the company was gaining industry recognition for its fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next? Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that can be found around the world. Matteo and Veronica put care and attention at the heart of everything they do, so that their hats, and their business, are made to last. That’s why they stitch an earthpieceTMonto every hat: to mark it as a unique, handmade piece, to connect them to the Earth and to remind them to give back to nature.