We loved going to Memphis to work with Memphis Rox and The Honnold Foundation on a new short film. In South Memphis, residents spend up to 25% of their monthly income on their energy bills, affecting their ability to pay rent, afford medical care, and feed their families. But what if those energy costs could be minimized, or even eliminated? Memphis Rox’s Jarmond Johnson, @alexhonnold, and the Honnold Foundation team explore how solar energy can help communities like Memphis keep the lights on. Watch the full story on September 1st on @outsidemagazine, join Memphis Rox and the Honnold Foundation on Global Climbing Day in South Memphis (Aug 20th), or, follow the @honnoldfoundation and @memphisroxclimbing to find a screening near you! 🎥: A @honnoldfoundation and @memphisroxclimbing film, with support from @blackdiamond 🎬: Jarmond Johnson, Chris Dean, Josh Cannon, Kyle Taubken, Malik Martin, FItz Cahall, Andrew Burton, Peter Walle @jtcannon, @kyletaubken, @malikthamartian, @fitzcahall, @andrew__burton, @peterrwalle